Re-engagement Campaign

A re-engagement sequence is pretty much exactly what it sounds like. It’s a sequence of emails that’s designed to re-engage subscribers who have stopped engaging with your regular emails, as measured by engagement metrics such as click rate, open rate (if available), and so on. The goal of this series is to get them interested in your brand again and also to help you do a list cleanup. You don’t want to keep sending emails to people that are not interested in hearing from you.