Perfect for the business owner who is trying to get awareness and grow their customer/client base simultaneously. This campaign type is more expensive and requires more elements than the awareness campaign. The reach is lower than the awareness campaign but here you’re assured that you’ll have interested people entering your sales funnel everyday.
The goal of this campaign is to get the contact information of potential clients who you can nurture and follow up on to convert to customers.
There are several ways a lead generation campaign can be run. We’ll setup the campaign based on the systems you’re already using in your business. Eg.
– It could be a direct WhatsApp campaign sending people to your DM.
– It could be a campaign going to your Optin page first before sending them to WhatsApp DM or group.
– It could be a campaign driving people to your Optin page where they’ll fill in a form and start receiving emails from you.
– It could also be a direct message campaign going to your Instagram or Facebook page. This is my least preferred option but I have clients who prefer it to others.
If the ad is going directly to Whatsapp, it’ll be optimized for conversations and if it’s going to your Optin page, it’ll be optimized for leads. The fee you’re seeing here is our service fee and it doesn’t include the budget for advertising. The ad budget will come from you. We recommend a budget that’s at least 2x this service charge.
Requirements for the lead gen campaign type:
1) Your creatives for the lead magnet (graphics or video)
2) Your caption for the lead magnet
3) Your lead magnet (the freebie you’ll give)
4) A properly setup Facebook page
5) A properly setup Instagram page
6) A functional and funded ad account
7) A reasonable ad budget. We recommend a budget that’s at least 2x this service charge. That’s the minimum. The higher, the better.
8) Campaigns sending people to an Optin page require that Meta pixels must have been setup on the page(s).
9) If you want to use WhatsApp as destination, a WhatsApp account linked to your FB page is also required.
10) FB & IG Login details are needed for this service
11) Our service charge for the Ad Setup
PS: If there’s any requirement that you don’t have, it’s not an issue because we can provide it to you at an extra charge.
FEATURES INCLUDED WITH THIS SERVICE:
- Targeting research and planning
- Campaign creation & setup
- One live clarity session where we plan your funnel
- One review of your ad elements eg. graphics, video, lead magnet, offer, creatives, landing page & caption. These elements will be created by you but, reviewed by us
- Close Ad monitoring for the first 7 days
- The Ad will be created within 48hrs after all the ad elements have been provided by you & reviewed by us
- Each campaign setup can include up to 2 adsets under the campaign and 2 ads under each adset at no additional costs. More adsets under the campaign will attract an additional fee of 3k per adset
- Edits to this campaign or edits to the duplicate of this campaign will attract an extra fee of only 5k per duplicate
- Any missing elements that you would like us to provide for you will attract additional charges depending on the elements.
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