This is the Lead generation campaign done for you (DFY). With this service, you don’t have to lift a finger. We’ll provide all the elements you need for your lead gen campaign and setup the ads. All you have to do is make payment and go to sleep. We’ll take off the entire stress of running your ADs.
This service is perfect for the busy business owner who is trying to get awareness and grow their customer/client base simultaneously. This campaign type is more expensive and requires more elements than the awareness campaign. The reach is lower than the awareness campaign but here you’re assured that you’ll have interested people entering your sales funnel everyday.
The goal of this campaign is to get the contact information of potential clients who you can nurture and follow up on to convert to customers.
There are several ways a lead generation campaign can be run. We’ll setup the campaign based on the systems you’re already using in your business. Eg.
– It could be a direct WhatsApp campaign sending people to your DM.
– It could be a campaign going to your Optin page first before sending them to WhatsApp DM or group.
– It could be a campaign driving people to your Optin page where they’ll fill in a form and start receiving emails from you.
– It could also be a direct message campaign going to your Instagram or Facebook page. This is my least preferred option but I have clients who prefer it to others.
If the ad is going directly to Whatsapp, it’ll be optimized for conversations and if it’s going to your Optin page, it’ll be optimized for leads. The fee you’re seeing here is our service fee and it doesn’t include the budget for advertising. The ad budget will come from you. We recommend a budget that’s at least 2x this service charge.
Requirements for the lead gen campaign type:
1) A reasonable ad budget. We recommend a budget that’s at least 2x this service charge. That’s the minimum. The higher, the better.
2) FB & IG Login details are needed for this service
3) Our service charge for the Ad Setup
4) Your promptness in filling the onboarding forms for this service. This will help us collect all the info we need to do a good job.
FEATURES INCLUDED WITH THIS SERVICE:
- Revamp of your IG & FB Page
- Design of your AD graphics for the lead magnet
- Creation of your Ad copy (2 variations will be created)
- Creation of an Ad account (It’ll only be created if one doesn’t exist already)
- Creation, editing and design of your lead magnet (an eBook)
- Linking of your WhatsApp to your page and business manager (It’ll be done if your whatsapp isn’t already linked)
- Targeting research and planning
- Campaign creation & setup
- One live clarity session where we plan your funnel
- One review of your ad elements eg. graphics, video, lead magnet, offer, creatives, landing page & caption.
- A free page Audit on your Facebook and Instagram pages
- Close Ad monitoring for the first 7 days
- The Ad will be created within 48hrs after all the ad elements have been provided by you & reviewed by us
- Each campaign setup can include up to 2 adsets under the campaign and 2 ads under each adset at no additional costs. More adsets under the campaign will attract an additional fee of 3k per adset
- Addition of other features outside what is listed here will attract additional charges depending on the elements
Other Features that can be added to this service include:
- More adsets under the campaign will attract an additional fee of 3k per adset
- Edits to this campaign or edits to the duplicate of this campaign will attract an extra fee of only 5k per duplicate/edit
- Optin page copy only is 30k
- Optin page design only + free TYP (on existing website) – N30k
- Optin page design + Copy (on existing website) – N50K
- Optin page design only + free TYP (plus basic website) – N70k
- Optin page design + Copy (plus basic website) – N100K
- Video editing (60 – 90 secs) – 5k per edited video
- Pixel setup & domain verification – 25,000
- Email sequence – 70,000 per sequence
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