Perfect for the business owner who has built up a good level of authority in their industry. You’re already making sales but it’s small or inconsistent and you’ll like to increase the volume. You have a lot of social proof to back you up and know how to convert the prospects you’ll get from this campaign into customers.
This campaign type is more expensive than the lead generation campaign and for the best results, it must be run for a long time. We’ll do everything in our power to get you sales but we cannot tell you in advance, how many sales or bookings you’ll get from this campaign.
The goal of this campaign is to get people who’ll make enquiries and purchase your product or service.
PS: As your advertiser, we’ll do everything in our power to bring you people who will buy from you but, we can’t guarantee sales if this ad is going to your cold audience, if you don’t have enough social proof, or if you do not know how to close sales.
Like the lead generation campaign type, there are several ways a sales campaign can be setup. The one we’ll use depends on the systems you already have in your business. Eg.
– It could be a direct WhatsApp campaign sending people to your DM.
– It could be a campaign going to your Sales page first before sending them to WhatsApp DM to close the sale.
– It could be a campaign driving people to your Sales page where they’ll buy the product without any contact from you and recieve their purchase automatically via email.
– It could also be a direct message campaign going to your Instagram or Facebook page. This is my least preferred option but I have clients who prefer it to others.
Depending on the way the sales campaign is setup, it could be optimized for conversations if it’s going to Whatsapp. It could also be optimized for purchases or add to cart if it’s going to your sales page. The fee you’re seeing here is our service fee and it doesn’t include the budget for advertising. The ad budget will come from you.
Requirements for the sales campaign type:
1) Your creatives (video)
2) Your caption
3) A properly setup Facebook page
4) A properly setup Instagram page
5) A functional and funded ad account
6) A reasonable ad budget. We recommend a budget that’s at least 2x this service charge. That’s the minimum. The higher, the better.
7) FB & IG Login details are needed for this service
8) Campaigns sending people to your Sales page or website require that Meta pixels must have been setup on the page(s)
9) Our service charge for the Ad Setup
PS: If there’s any requirement that you don’t have, it’s not an issue because we can provide it to you at an extra charge.
FEATURES INCLUDED WITH THIS SERVICE:
- Targeting research and planning
- Campaign creation & setup
- One live clarity session where we plan your funnel
- One review of your ad elements eg. graphics, video, offer, landing page & caption. These elements will be created by you but, reviewed by us.
- A free page Audit on your Facebook and Instagram pages
- Close Ad monitoring for the first 7 days
- The Ad will be created within 48hrs after all the ad elements have been provided by you & reviewed by us
- Each campaign setup can include up to 2 adsets under the campaign and 2 ads under each adset at no additional costs. More adsets under the campaign will attract an additional fee of 3k per adset
- Edits to this campaign or edits to the duplicate of this campaign will attract an extra fee of only 5k per duplicate/edit
- Any missing elements that you would like us to provide for you will attract additional charges depending on the elements
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