This is the direct sales campaign done for you (DFY). With this service, you don’t have to lift a finger. We’ll provide all the elements you need for your direct sales campaign and setup the ads. All you have to do is make payment and go to sleep. We’ll take off the entire stress of running your ADs.
This campaign is perfect for the busy business owner who has built up a good level of authority in their industry. You’re already making sales but it’s small or inconsistent and you’ll like to increase the volume. You have a lot of social proof to back you up and know how to convert the prospects you’ll get from this campaign into customers.
This campaign type is more expensive than the lead generation campaign and for the best results, it must be run for a long time. We’ll do everything in our power to get you sales but we cannot tell you in advance, how many sales or bookings you’ll get from this campaign.
The goal of this campaign is to get people who’ll make enquiries and purchase your product or service.
PS: As your advertiser, we’ll do everything in our power to bring you people who will buy from you but, we can’t guarantee sales if this ad is going to your cold audience, if you don’t have enough social proof, or if you do not know how to close sales.
Like the lead generation campaign type, there are several ways a sales campaign can be setup. The one we’ll use depends on the systems you already have in your business. Eg.
– It could be a direct WhatsApp campaign sending people to your DM.
– It could be a campaign going to your Sales page first before sending them to WhatsApp DM to close the sale.
– It could be a campaign driving people to your Sales page where they’ll buy the product without any contact from you and recieve their purchase automatically via email.
– It could also be a direct message campaign going to your Instagram or Facebook page. This is my least preferred option but I have clients who prefer it to others.
Depending on the way the sales campaign is setup, it could be optimized for conversations if it’s going to Whatsapp. It could also be optimized for purchases or add to cart if it’s going to your sales page. The fee you’re seeing here is our service fee and it doesn’t include the budget for advertising. The ad budget will come from you.
Requirements for the sales campaign type:
1) A reasonable ad budget. We recommend a budget that’s at least 2x this service charge. That’s the minimum. The higher, the better.
2) FB & IG Login details are needed for this service
3) Our service charge for the Ad Setup
4) Your promptness in filling the onboarding forms for this service. This will help us collect all the info we need to do a good job.
FEATURES INCLUDED WITH THIS SERVICE:
- Revamp of your IG & FB Page
- Design of your AD graphics (educational carousel)
- Creation of your Ad copy (2 variations will be created)
- Creation of an Ad account (It’s optional. It’ll only be created if one doesn’t exist already)
- Creation of Events on your sales page & TYP
- Linking of your WhatsApp to your page and business manager (It’ll be done if your WhatsApp isn’t already linked)
- Targeting research and planning
- Campaign creation & setup
- One live clarity session where we plan your funnel
- A free page Audit on your Facebook and Instagram pages
- One review of your ad elements eg. graphics, video, caption.
- Close Ad monitoring for the first 7 days
- The Ad will be created within 48hrs after all the ad elements have been provided by you & reviewed by us
- Each campaign setup can include up to 2 adsets under the campaign and 2 ads under each adset at no additional costs.
- Addition of other features outside what is listed here will attract additional charges depending on the elements
Other Features that can be added to this service include:
- More adsets under the campaign will attract an additional fee of 3k per adset
- Edits to this campaign or edits to the duplicate of this campaign will attract an extra fee of only 5k per duplicate/edit
- Sales copy only is 30k – 50k (difference in price is dependent on copy length)
- Sales page design only + free TYP (on existing website) – 50k
- Sales page design + Copy + free TYP (on existing website) – N80k to N120k
- Sales page design only (plus basic website creation) – 90k
- Sales page design + Copy (plus basic website creation) – N120k to N150k
- Video editing (60 – 90 secs) – 5k per edited video
- Pixel setup & domain verification – 25,000
- Email sequence – 70,000 per sequence
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