INTRODUCTION Imagine a customer in your city needs the exact product or service you offer.Before they search online or ask […]
How to Position Your Business as the First Choice in Your Industry. Read More »
Most business owners are advertising blindly.
FROM WASTED AD SPEND TO PREDICTABLE GROWTH: A Better way to Advertise. Read More »
Customers do not intentionally ignore your business. They scroll because nothing has convinced them to stop.
HOW TO CAPTURE ATTENTION ONLINE AND TURN MORE BROWSERS INTO PAYING CUSTOMERS. Read More »
In fact, many businesses that complain about poor sales do not actually have an advertising problem.
They have a positioning problem.
They have a messaging problem.
They have a customer experience problem.
HOW NIGERIAN ENTREPRENEURS CAN ATTRACT MORE CUSTOMERS WITHOUT SPENDING MORE ON ADS. Read More »
Reach is not the goal. Relevance is and until those two things are aligned; every naira you put into ads is working against you.
How much money have you spent on ads in the last six months? And how much of that came back to you as actual sales?
Meta Ads for Beginners: What to Know Before You Spend Your First Naira Read More »