Study has shown that a person spends an average of eight hours on the internet everyday. They are either gaming, surfing the web, using social media or engaging in e-commerce. In today’s fast-paced digital world, it is important now more than ever for business owners to establish a solid online presence for their business no […]
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Content marketing and email marketing are both very important strategies used by businesses to attract and retain customers. Although these strategies might seem similar, they serve different purposes. In this article, we will explore the key differences between content marketing and email marketing and how to know which strategy is right for your current business
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Paid advertising is any form of promotional content that businesses pay for to display or promote their product and services to their target audience. Paid advertising has become an essential part of modern-day marketing strategies. It offers businesses opportunities to get their message in front of a specific audience. And when done correctly, it can
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Graphic design is a visual communication discipline that combines lines, shapes, colours and fonts with art and technique. Its goal is to generate aesthetically pleasing expressions of different concepts and messages. As a graphic designer, your work is a reflection of both your expertise and your creativity. However, it is essential to continually improve your
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In recent years,the internet has made a tremendous impact in transforming global commerce. With the rise of e-commerce and social media platforms, having an online businesses has become increasingly popular due to it’s convenience, low start-up cost and global reach. Social media is going a long way in providing budding entrepreneurs with platforms to reach
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A content creator is a person who produces interesting, engaging and relevant content, media or post to satisfy a particular set of audience. Their goal is to entertain or inform a target audience through artistic, written and/or visual storytelling. The measure of the success of that goal depends on how engaged their audiences are and
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Social media has become an integral part of our daily lives, and it has become difficult to imagine the world without it. Everyday, millions of content are uploaded or posted across all social media platforms. So it is important for you to create copies that are not only visually appealing but also engaging. One
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You’re running an online store stocked with products you’re passionate about, ready to make an impact. Yet, as sales trickle in, you wonder how to reach a wider audience and attract a steady stream of eager customers. The answer? Strategic digital advertising. In this guide, we’ll uncover essential tips to help e-commerce brands like yours
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Copywriting is a crucial aspect of any advertising and marketing effort. It is the art of creating contents that are so persuasive that it motivates and compels your current and potential customers to take a specific action. These specific actions could include making a purchase, subscribe to your email list or even donating to a
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Customer Relations is one of the most undervalued aspects of marketing strategies when indeed it should be one of the focal points of every marketing effort. A good customer relationship goes beyond just offering goods and services for sale, it also involves creating an atmosphere that fosters a loyal customer base and customer retention. Customer
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