Ihuoma

My name is Ihuoma Chukwuezi and I’m from Owerri, Imo state in Nigeria. I started a fashion and beauty business in my second year in the University. I can still remember how it was for me. Many a night, I’ll cry myself to sleep after hours of thinking about what I’m doing wrong and coming up with absolutely nothing. I had no physical store, I was based fully online and I was combining my business with school work. It was a rollercoaster! It took me years before I could figure out what I was doing in that business and how to scale it efficiently and I haven’t looked back ever since. The same way I found it difficult growing my business online I knew that there would be other people just like me who needed the help and that’s how digitalbizguru came to be.

Why Businesses Love Emailing: The Importance of Email Marketing Strategy

Business, Email Marketing, Uncategorized / By

Email marketing provides a direct and intimate channel to engage with your audience. By landing directly in their inboxes, you have a personalized space to share valuable content, promotions, and updates. This means that Emails allow companies to directly connect with customers, promote products, and share updates. The personalized nature of emails helps build relationships and customer loyalty. Additionally, email marketing provides valuable data on customer behavior, allowing businesses to refine their strategies and improve overall effectiveness. It’s a powerful tool for driving sales, nurturing leads, and maintaining regular communication with the target audience.
Through targeted and segmented email campaigns, businesses can tailor their messages to specific audience segments. This level of personalization goes beyond generic outreach, fostering a deeper connection by delivering content that resonates with the unique interests and needs of individual recipients.

 The Crucial Role of Digital Marketing Agencies for Businesses

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One of the advantages of hiring a digital marketing agency is their ability to stay ahead of the trend. In a world where these trends shift like sand, these agencies act as both navigators and futurists, anticipating changes and ensuring that their clients are not just keeping up but leading the way.
Whether it’s in the aspect of SEO or the art of crafting visually stunning content, a digital marketing agency brings a crucial skill set to the table. They understand the psychology of online consumer behavior, optimizing this knowledge to create campaigns that not only capture attention but also improve lasting connections.

 How to Get More Out of Your Blog and Graphics: 5 Creative Tips for Business Growth

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Having a blog is an essential tool for businesses looking to expand their online presence. This means that updating your blogs and graphics often is essential for business expansion. You most likely have a blog or you are beginning one if you are reading this. Regardless of your decision, every business owner must be current with the latest trends or developments in digital marketing. Blogging helps to keep your audience informed.

How to Perform a Website Audit and Increase Your Business’ Conversion Rate

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A website audit, also known as a website analysis or website review, is the process of evaluating a website’s performance, usability, and overall online presence. It involves reviewing various aspects of a website, such as its design, content, structure, performance, SEO, and security, to identify any issues or areas for improvement. A website audit helps to assess the website’s strengths and weaknesses and provides actionable insights for optimizing and enhancing its performance, user experience, and search engine visibility.

Effortless Expansion: Unlocking the Power of Social Media for Small Business Growth

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Can you think of any thriving brand that isn’t involved in social media in some way? There’s so much social media can do for your brand both now and in the future.
Businesses in the retail, food, entertainment, and real estate sectors, etc. can all benefit from having a social media presence. Brands all over the world are utilizing social media to support their lead generation and commercial objectives because of the versatility of social media.
Here are a few benefits of social media that modern businesses may ignore:

How To Go Viral: 7 Steps To Increase Your Audience Reach

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The first stage to becoming viral is to comprehend the audience you’re attempting to reach. Identify your target market if you haven’t previously.
The demographic most likely to be interested in your brand or product is known as the target audience. Members in this group frequently have similar interests, pastimes, and behavioral patterns. Focus on your target market by keeping an eye on who is following your brand, how they communicate with you, and why they do so. Observe how the world around them is affecting them as well.

The Ultimate Guide to Crafting Engaging Email Marketing Campaigns

Business, Digital marketing, Email Marketing, Uncategorized / By

Did you know that one of the best ways to communicate with your customers is via email. Emails can be used to generate leads, raise brand awareness, and promote product sales.
Over 4 billion people, or more than half the world’s population, are thought to use email daily. The appeal of email marketing to advertisers goes much beyond just its sizable user base. Last year, an estimated $36 was made for every $1 invested in email campaigns.

In this article, we’ll be offering some tips for raising the conversion rates of your email marketing.

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