You’ve probably been told to go live often but most likely haven’t heard of the why, am I right?

If I’m, I’ll need you to come closer.

Going live on any of your social platforms is a great way (“top tier way” in Genz tone) to connect with your audience.

When “you’re thinking of” or “you think of” the marketing strategies that are trendy and can help you connect with your audience, live streaming should definitely pop up right away. 

You’re probably like, Oma, what exactly is the why you spoke about earlier?

Don’t you worry, I’ll be analyzing them.

Live streaming can be relatively cheap, have little to no production value, and generate more revenue. It’s an excellent way to engage your audience.

While most video marketers can put together a compelling live video strategy, deciding on the timings and frequency of live streams is where many of us lose steam.

There are numerous reasons why live streaming could be right for your business.

Let’s explore just a few:

1. It helps your readers to get to know you better

One of the biggest benefits of using live video as part of my social media strategy is that I feel like it allows my blog readers to get to know me in a deeper way and helps them to understand who I really am.

Live video gives people a glimpse at who you really are and can really humanize your brand.

2. It can lead to higher engagement

Going Live on your social media platforms is by nature an engaging type medium if you allow it to be. 

One of the things you will notice about it is that the people who interact live with you often start appearing in the comments section of other posts in other of your platforms days after a live interaction.

Meaning that there’s something about having had a conversation with someone that triggers an ongoing engagement.

3. It can lead to leads and sales

Going live can make you plenty of money and still help you generate quality leads without much stress.

Most of your clients/customers would only buy from you when they feel they can connect with you.

Remember with the level of scammers online these days, it is only imperative that business owners hop on live streams from time to time to engage with their audience, this will go a long way to reassuring them that their money is safe with you.

4. Helps you to test new ideas and get immediate feedback

When you live stream on social media, you turn a video into a conversation rather than simply broadcasting to your audience. Users can comment and share likes, which you can respond to in real time. Most significantly, you can build trust and engagement, which can encourage your audience to come back for more. As your viewers continue to give you feedback, you can adapt your approach. This can ensure you are continuing to produce better content so you can beat the competition.

5. Cost effective

One significant benefit of live streaming is how cost-effective it can be. 

The technology needed to stream is accessible and affordable, particularly for bigger businesses. 

6. Create a sense of urgency

Another huge reason to go live is the unique sense of urgency it creates. Unlike pre-recorded content, live streaming has a “now or never” vibe that naturally grabs attention. People don’t want to miss out on real-time conversations and exclusive updates. This sense of urgency often boosts engagement, making viewers feel part of something special and time-sensitive.

7. Build trust through authenticity

Live streaming feels genuine and authentic, which can significantly build trust with your audience. When you’re live, there’s no “re-do” button your audience sees the real you. This transparency fosters long-term trust, especially in a world where viewers can spot scripted or overly polished content.

8. Strengthen your community and create a sense of belonging

Hosting regular live sessions doesn’t just help you reach new people; it nurtures the community you already have. Think of live streams as a virtual gathering where your followers, fans, or customers can come together. This sense of belonging turns one-time viewers into loyal followers, customers, and brand advocates.

9. Increase visibility across platforms

Most social media platforms prioritize live videos, pushing them to the top of feeds and notifying followers when someone goes live. For example, when you go live on Instagram, your followers receive a notification, and your stream appears at the front of the Stories section. This means your content is more likely to be seen by a broader audience, enhancing your reach without the need for paid ads.

10. Flexible and adaptable content

One of the best aspects of live streaming is its flexibility. Whether you want to host a Q&A session, showcase a product, share behind-the-scenes content, or just chat with your followers, live streaming adapts to your needs. The possibilities are endless, and the content can be repurposed for social media posts, blogs, or even email campaigns, saving you time and extending your reach.

11. Enhanced interaction through real-time polls and questions

Live streaming platforms often offer interactive features like polls and questions, which can make your session even more engaging. These features allow for a two-way conversation with your audience. For example, you could host a “Choose My Next Product” session where viewers vote on future products or features they’d like to see. This interaction makes your audience feel like they’re part of your brand’s journey.

12. Reach global audiences without borders

Live streaming allows you to reach people across the globe instantly. You’re no longer restricted by location, anyone with an internet connection can join. For businesses, this opens the door to expanding their reach beyond local or regional limits, which is especially valuable for small businesses looking to grow.

13. Opportunities to collaborate with Influencers and Industry experts

Live streaming is also a fantastic way to collaborate with influencers, experts, or other brands in your industry. A joint live session with a respected figure can introduce your brand to their audience, boosting your visibility and credibility. Whether it’s a Q&A, a product launch, or an educational session, collaborations like these bring in new followers who trust the influencer’s recommendations.

14. Keep your brand relevant and dynamic

Live streaming keeps your brand relevant and dynamic. Social media trends change rapidly, and going live shows that your brand is engaging with current platforms. A static social media presence can make a brand feel outdated; when your audience sees you engaging in live streams, it reinforces your relevance.

And that’s it my people, these are few of the reasons why live streaming is important.

To livestream, all you need is a device with a webcam, a good internet connection, and an account with a live streaming platform. Similarly, the viewers themselves only require strong internet bandwidth and a device on which to watch. 

While you may invest in a high-quality camera and microphone, it is possible to stream successfully with basic video equipment. 

Comparatively, the price of producing a piece of content to be viewed on-demand is much greater. This is due to the higher quality equipment you’ll require and the need for post-production editing to make your video look professional and stand out. 

Streaming also avoids other costs associated with holding an in-person event such as travel, venue, and even food while still allowing you to deliver the same message to many people. 

Tips for a Successful Live Stream

As you prepare to go live, keep a few tips in mind for a smooth, engaging session:

• Plan Your Content: While authenticity is key, having a rough outline ensures you cover all essential points.
• Promote Your Stream: Let your audience know when you’ll be going live through social posts or email notifications.
• Choose the Right Time: Schedule your live session when your audience is most active.
• Engage with Your Viewers: Acknowledge comments, greet new viewers, and answer questions to make the experience personal.
• Have a Call-to-Action (CTA): End with a CTA, encouraging viewers to follow your page, check out a product, or sign up for your newsletter.
• Test Your Equipment: Before going live, check your internet connection, camera, microphone, and lighting to avoid technical issues. This small step ensures a smooth, professional experience.
• Use an Engaging Title: A catchy title or headline helps grab attention. Titles that hint at a benefit or exclusive content, like “Live Q&A: Behind the Scenes” or “Top Tips for [Your Industry] Success,” can attract more viewers.
• Stay Calm and Be Yourself: Nervous about going live? Remember, viewers appreciate authenticity. Treat it like a chat with friends; let your personality shine through to create a natural, relatable vibe.

You know it’s one thing to gain knowledge and it’s another thing to implement them, I’ll encourage you to make sure you implement.

On that note bestie, when will you try the tips out? Because I really can’t wait to hear all about your live streaming successes in my next email.

Let’s keep the conversation going, tell me how it goes and if any of these tips helped you along the way.